Home » Big Data Big Analytics: Emerging Business Intelligence and Analytic Trends for Todays Businesses by Michael Minelli
Big Data Big Analytics: Emerging Business Intelligence and Analytic Trends for Todays Businesses Michael Minelli

Big Data Big Analytics: Emerging Business Intelligence and Analytic Trends for Todays Businesses

Michael Minelli

Published October 16th 2013
ISBN :
Paperback
216 pages
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 About the Book 

About the Book: Big Data Big Analytics: Emerging Business Intelligence and Analytic Trends for Todays Businesses The simultaneous rise of cloud, social and mobile computing has created an explosion of new data. This explosion has rapidly overwhelmedMoreAbout the Book: Big Data Big Analytics: Emerging Business Intelligence and Analytic Trends for Todays Businesses The simultaneous rise of cloud, social and mobile computing has created an explosion of new data. This explosion has rapidly overwhelmed the capacity of existing information systems, creating intense demand for new technologies designed to manage the flood of data created by businesses, consumers, and automatic sensors. Thanks to the astonishingly fast growth of mobile social networking, much of the new data created is unstructured. Traditional methods for handling structured data are simply inadequate, inefficient and ineffective for managing the torrent of unstructured data generated by hundreds of millions of consumers and individuals worldwide. What Is Big Data and Why Is It Important? Industry Examples of Big Data Big Data Technology Information Management Business Analytics The People Part of the Equation Data Privacy and Ethics Content What Is Big Data and Why Is It Important? A Flood of Mythic Start-Up Proportions Big Data Is More Than Merely Big Why Now? A Convergence of Key Trends Relatively Speaking . . . A Wider Variety of Data The Expanding Universe of Unstructured Data Setting the Tone at the Top Industry Examples of Big Data Digital Marketing and the Non-line World Dont Abdicate Relationships Is IT Losing Control of Web Analytics? Database Marketers, Pioneers of Big Data Big Data and the New School of Marketing Consumers Have Changed. So Must Marketers The Right Approach: Cross-Channel Lifecycle Marketing Social and Affiliate Marketing Empowering Marketing with Social Intelligence Fraud and Big Data Risk and Big Data Credit Risk Management Big Data and Algorithmic Trading Crunching Through Complex Interrelated Data Intraday Risk Analytics, a Constant Flow of Big Data Calculating Risk in Marketing Other Industries Benefit from Financial Services Risk Experience Big Data and Advances in Health Care Disruptive Analytics A Holistic Value Pro