Home » Intl Marketing: Managerial Perspectives by Subhash C. Jain
Intl Marketing: Managerial Perspectives Subhash C. Jain

Intl Marketing: Managerial Perspectives

Subhash C. Jain

Published January 1st 1999
ISBN : 9780534062705
Paperback
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 About the Book 

International Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays todays field with clarity and complete coverage to provide studentsMore International Marketing, 6e is a comprehensive, up-to-date introduction to international marketing designed for use in undergraduate or graduate courses. Jain accurately portrays todays field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. This text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples that hold the students interest. Additionally, this text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.